Press Video

There is no doubt that content is King! And even though the advent of media and communication technologies has brought a profound transformation to media consumption habits worldwide, text-based content still enjoys a significant importance. However, as the times are changing, and with people becoming increasingly mobile and urban, other forms of content are unsurprisingly gaining popularity, such as pictures, videos, and voice clips, amongst others.

In this day and age, with the evolution of communication media, most high-level executives see that visual content, which includes pictures, videos, infographics, graphs, etc., is a crucial and powerful tool to how they communicate news about their brand. They also understand that visual content is more than 40 times more likely to be shared on social media than other types of content. Moreover, estimates have shown that more than 65 percent of people are more likely to remember visual content than text-based content.

In light of the above, and based on our keenness to keep abreast of the latest developments, AETOSWire has launched an innovative service that combines image and text in a seamless and concise manner to communicate information more easily with the audience and allow businesses to convey their message to their target audience in an effective and advanced user-friendly design. Our innovative, first-of-its-kind AETOSWire Press Video service promotes your press releases in a visual format in less than 60 seconds. This will ensure optimal benefits intended from the press releases, stimulate the audience’s interest and engagement, and ensure that people will remember the content for a long time afterwards. It also ensures that your messages are brief, clear and to the point. This ultra-compact version of the press release will be highly welcomed by editors and journalists, who, due to time constraints, tend to prefer clear and concise press releases that provide enough information, rather than long-winded releases that are overloaded with information.

This development has led many major media outlets and newspapers to shift their strategies in favor of visual content online due to the profound impact it can have on the audience. Therefore, converting our clients’ traditional text-based press releases into Press Video will increase their reach and better catch the eye of readers and journalists, and entice the attention and interest of online readers.

Being the leading global news distribution company and the exclusive regional representative of Business Wire, the global leader in multiplatform press release distribution, AETOSWire enjoys a wide knowledge of the needs and way of thinking of the more than 80,000 journalists subscribed to our services. Our statistics show that journalists and editors prefer visual and brief contents, which help them save time and easily determine if the content is part of their particular list of interests.

With online video content quickly becoming a key means to extend the reach of our clients’ press releases, the length of the Press Video also plays a vital role in drawing the attention and interest of viewers and audience from all walks of life. Based on our research, we have found that the optimal length for a Press Video is 60 seconds. Shorter clips will not sufficiently succeed in drawing the attention of the audience, and longer ones will have a negative impact and ultimately be less engaging. Therefore, the ideal length of Press Video is less than 60 seconds.

In addition to providing better help for press releases to reach a much wider audience and bigger opportunities for your press releases to be published by editors and journalists in their media outlets, as well as the potential higher levels of Return on Investment (RoI) for customers, Press Video provides yet another competitive advantage. Even though Press Video is an artistic effort that requires competent skills and creativity in the production and use of visual materials to present a seamless and appealing product to the audience, it is way more economically feasible than producing a video clip related to the content of your press release and much faster, allowing faster release of news to the audience without the hassle of editing processes required for Video Clips. These features allow AETOSWire services to stand out from the crowd and enjoy a prestigious stature in the Middle East and Africa (MEA) region and the world, building on its exclusive partnership with Business Wire, a Berkshire Hathaway company, the global leader in business news release distribution worldwide.

For further information, kindly contact your Relationship Manager at rm@aetoswire.com.