News Articles

Luxury, Performance and the Latest World Premier Concept Car - Where GCC Driving Enthusiasts Need to Be Dubai, United Arab Emirates -Sunday, September 10th 2017 [ar]  

Where do you go to see the most innovative cars about to be launched into the GCC? The International Motor Show (IAA) in Frankfurt/Main, September 14-24, 2017. At IAA visitors from the GCC will get to experience hands-on the most anticipated automotive launch in the region, both the BORGWARD BX5...

BORGWARD BX7 SUV Offers a Cool Ride during Road Testing on UAE Terrain in Hottest Days Ahead of the Middle East Launch Dubai, United Arab Emirates -Tuesday, August 22nd 2017 [ar]  

The BX7 SUV, one of the first new models of the BORGWARD Group AG to be launched in the GCC, has undergone a series of on-the-road testing.  The German brand has just finished its first set of tests in the United Arab Emirates, including the temperature test during the height of summer...

BORGWARD BX7 SUV granted quality certification from European Whole Vehicle Type Approval (WVTA) Dubai, United Arab Emirates -Sunday, August 6th 2017 [ar]

The BX7 SUV, one of the first new models of the BORGWARD Group AG to be launched in the GCC, is granted the European Whole Vehicle Type Approval (WVTA) certificate.  The E.U.'s latest WVTA certification is based on the European Economic Commission Regulations and European Union Directives...

New BORGWARD Manufacturing Facility in Germany to Benefit Global and Middle East Drivers Dubai, United Arab Emirates. -Monday, July 17th 2017 [ar]

BORGWARD Group AG, the global automotive manufacturer, has unveiled details of its new production facility in Germany that, in the future, will supply automobiles to key global markets including the Middle East. The homecoming of the brand marks its rebirth guided by the BGW strategy -...

BORGWARD Announces Ambitious Plans to Enter the Gulf Countries Dubai, United Arab Emirates -Monday, July 3rd 2017 [ar]

BORGWARD Group AG, the global automotive manufacturer, has unveiled plans for market entry into the Gulf countries. The company has conducted intensive market research and will be launching two luxury vehicles, a revolutionary buying experience and expects to meet ambitious sales goals. The plan...

GCC BORGWARD Distributors Experience SUV’s Unparalleled Performance Dubai, United Arab Emirates -Sunday, June 18th 2017 [ar]

BORGWARD Group AG, the global automotive manufacturer, invited distributors and VIP guests from the GCC to Germany for a thrilling, once-in-a-lifetime driving adventure in BX5 and BX7 vehicles. The following local distributors were in Germany to experience first-hand the rich and innovative...

Automotive Manufacturer BORGWARD Group AG Officially Appoints Exclusive Distributors in the United Arab Emirates, Kuwait... Dubai, United Arab Emirates -Sunday, June 11th 2017 [ar]

BORGWARD Group AG, the global automotive manufacturer, has appointed exclusive distributors across the GCC, including: Bahrain: Yusuf Ebrahim Mohamed Al Awadi, Group President, Yousif Awadi Group Kuwait: Nael Zayani, Managing Director, Al-Zayani Trading Co. United Arab Emirates: Raymond...