Communicating in Today's World
The rapid advancement in technology has significantly impacted the global communications landscape especially in terms of the forms and platforms of communications. Distance is no longer an issue when it comes to receiving news in real time no matter where one is in the world. The new era of communications has paved the way for news to be consumed in different forms and in real time at that. Clearly, the business sector was the first to benefit immensely from these massive technological breakthroughs. Companies in today's world are quick to turn into their favor the use of these latest communication advances to expand their audience or consumer reach and gain competitive advantage over their competitors.
Helping You Reach A Wider Audience
Building on more-than-a-decade long experience in news distribution, AETOSWire, the exclusive representative of Business Wire (a Berkshire Hathaway company) in the Middle East and North Africa (MENA) region, has strived since day one to provide topnotch press release distribution services to help clients reach a wider audience and increase their presence in their target markets. Several public and private entities leverage on AETOSWire's expertise and extensive media networks to expand their footprint and achieve success and growth.
AETOSWire provides its esteemed clients with customized news distribution services in the local, regional, and global levels. This allows clients to make purposeful interaction and communication with their audience across any market or geographic region in the world. The company's specialized teams provide full logistic and advisory support throughout the news distribution process to ensure optimal benefit to clients. And thanks to AETOSWire's exclusive partnership with Business Wire, clients can take advantage of its strong ties with world-leading news agencies.
Additionally, AETOSWire employs in-house translators to translate press releases from the source language into the target audience's language, upon clients' request. This is a crucial step for clients to eliminate language barriers and truly drive their message home.
What We Constantly Strive For
AETOSWire constantly endeavors to keep pace with the latest developments in news distribution technology in order to provide clients with the best tools to communicate with their target audience. AETOSWire utilizes the latest technology that allows for a more dynamic interaction between the clients and their target audiences – such as embedding press releases with hyperlinks to the client's websites to drive more traffic and better acquaint their target audiences about them or their brand; attaching multimedia elements to attract more interest; using social media tags for real-time update and interaction; including Search Engine Optimization (SEO) features for staying on top of the search engine searches; and making press releases available via RSS Feeds – among others.
Likewise, AETOSWire strives to always be available for its clients through its 24/7 newsroom. Clients can be assured that support is on hand at all times. They can also ask for expert advice about the optimal time to publish their press releases that would yield for them the best results and media coverage.
Gauging the Impact of Your News
AETOSWire provides clients with the AW Dashboard that includes the summary and detailed report of the reach of their press release. It includes curated metrics of the geographical coverage of their press release, languages covered, e-clippings of published media, and other relevant data. The AW Dashboard gives clients an idea of the impact of their press release and help their senior management make more informed decisions and create more appropriate communication and public relations policies in the future. The dashboard enables clients to download a customized report in their preferred format – Word, Excel, or PPT.