Communicating in Today’s World

The rapid advancement in technology has significantly impacted the global communications landscape especially in terms of the forms and platforms of communications. Distance is no longer an issue when it comes to receiving news in real time no matter where one is in the world. The new era of communications has paved the way for news to be consumed in different forms and in real time at that. Clearly, the business sector was the first to benefit immensely from these massive technological breakthroughs. Companies in today’s world are quick to turn into their favor the use of these latest communication advances to expand their audience or consumer reach and gain competitive advantage over their competitors.