Central Pattana & Partners Invest THB 1B in ‘Summer Grand Sale 2025’ to Boost Tourism and Thailand’s Shopping Appeal

Central Pattana plc, Thailand’s leading real estate developer and operator of Central shopping centers nationwide, is teaming up with affiliates under Central Group and key partners across both public and private sectors to launch the Summer Grand Sale 2025—the biggest mid-year sale shopping event of the year. With an investment of THB 1 billion, the campaign offers discounts of up to 80% from over 28,000 brands and 12,000 stores across Central shopping centers. It targets a global audience, including short-haul, long-haul, and high-spending international shoppers. The event will run from 30 May to 13 July 2025 at premier locations including centralwOrld, Central Village Outlet, Central Pattaya, Central Marina Outlet, Central Samui, and Central Phuket.

This landmark campaign is backed by Thailand’s largest retail alliance, including Central Retail, Central Pattana shopping centers, Central Department Store, Robinson Department Store, Central Online (Central App), Supersports, Central Marketing Group (CMG), Tops Food Hall, Tops, Tops Care, GO Wholesale, Power Buy, OfficeMate, B2S, Robinson Lifestyle, Central Restaurants Group, Centara Hotels and Resorts, GO Hotel, Jubilee Diamond, Evolt Technology, Major Cineplex, SF Cinema, and The 1. It is also supported by the Tourism Authority of Thailand and other strategic partners.

Central Pattana continues to collaborate closely with the Tourism Authority of Thailand under the Amazing Thailand Grand Sale campaign to establish Thailand as a premier global shopping destination. This campaign aims to highlight Thailand as a destination rich in food, culture, and shopping experiences.

The campaign strategically targets quality tourists, including travelers from Middle East, China, Singapore, Hong Kong, Taiwan, and Malaysia, as well as long-haul visitors from Russia, Europe, the US, and Central Asia. Insights reveal diverse shopper preferences: Chinese tourists often seek Thai fashion and popular eateries; Hong Kong and Singaporean travelers gravitate toward craft goods and Thai desserts; Europeans and Americans favor international fashion brands and premium restaurants, while Middle Eastern and Russian tourists are especially drawn to luxury goods.

Central Pattana continues to attract high-spending tourists— “Quality Shoppers”—as demonstrated by growing e-wallet spending in key tourist malls such as Central Phuket, Central Chiangmai, Central Pattaya, and centralwOrld. This sustained growth reflects the success of its strategic efforts to drive premium tourism.

Exclusive Offers for International Visitors:

During Summer Grand Sale 2025, international tourists can enjoy exclusive promotions by signing up for The 1 Tourist membership. Members receive a free Tourist Welcome Package with discounts of up to 40%* at participating brands across all Central shopping centers in Thailand. Shoppers who spend THB 6,000* (or THB 5,000* for Klook customers) will receive a complimentary Good Goods Tote Bag valued at THB 690. Offers are available from 30 May to 13 July 2025 at the participating Central locations listed above.