The King of Perfume, Poland Moosa’s Fragrance World, Celebrates Presence in 150+ Countries at Dubai Expo City

Fragrance World marked its presence in 150 countries with a grand event at Expo City Dubai, highlighted by the unveiling of a commemorative logo through a spectacular drone show showcasing the brand’s journey and featuring the digital signature of Chairman and Founder, Poland Moosa.

The unveiling was attended by Indian film actor Mammootty, CEO P. V. Salam, Joint CEO P. V. Safeer, and Mr. Labeeb. The event featured the premiere of the docu-fiction film “Kunjon,” based on Poland Moosa’s life and directed by Jeevan Jose, with its digital release upcoming, and the cover reveal of the book “Fragrance of Legacy” by Sebin Paulose.

The event was attended by over 2,000 guests, including distributors from nearly 150 countries, prominent Dubai business leaders, and Fragrance World employees. Special guests Elizabeth Szczyglowska (Poland), Liliya Petrova (Bulgaria), Konstin Vazniko (Russia), and Rishad Sahverdiev (Azerbaijan) were honoured by Poland Moosa. A parade of around 1,000 factory workers was held, and employees were felicitated for 30, 20, and 10 years of service, with gifts and rewards worth over AED 3 million distributed.

The Story of the Man Behind the Brand

Born in 1959 in Kerala, India, Poland Moosa overcame a life-threatening smallpox infection and severe childhood hardship to build a remarkable entrepreneurial journey. After leaving home at nine, he worked in various jobs before arriving in Dubai in 1977, where he began his career as a domestic helper and later entered the retail trade sector in Deira.

In 1988, he launched his first enterprise, Al Ghuroob, and made a pioneering business trip to Poland, a turning point that earned him the name “Poland Moosa” and paved the way for international expansion across Poland, Bulgaria, and Russia. Despite having only a basic education, he is fluent in over fifteen languages.

In 2004, Poland Moosa founded Fragrance World, which soon became a leading name in Dubai’s fragrance industry and expanded globally. The launch of French Avenue in 2012 further reflected the company’s international success. Today, Fragrance World operates its own manufacturing facility, offers over 4,000 perfume variants, produces hundreds of thousands of bottles daily, and has established its presence in more than 150 countries, positioning Poland Moosa among the most successful Indian entrepreneurs on the global stage.