Integrated Transport Centre (ITC) launched School Road Safety Awareness Campaign in cooperation with STS Group

Integrated Transport Centre (ITC) in Abu Dhabi under the patronage of the Higher Committee for Traffic Safety launched its ‘School Road Safety Awareness Campaign’ at the Horizon Private School Abu Dhabi in partnership with STS Group in the presence of school representatives and RoadSafetyUAE.

The objectives of the awareness campaign are to ensure the safety of students on trips to and back from the school, targeting 6,500 students in 20 schools over the span of six months. The campaign is carried out in cooperation with Abu Dhabi Police, the Department of Education and Knowledge, and RoadSafetyUAE CSR-Partner STS Group.

The purpose of the campaign is to empower the student community to become advocates of road and transport safety through a unique learning environment with a curated road safety curriculum, interactive videos, and games.

During the campaign workshops, students are assigned appropriate learning levels (Primary/Intermediate/Senior) based on their grades. They undertake lessons in road safety management and participate in engagement activities with interactive games and quizzes that teach them to treat road safety as an ongoing responsibility.

The learning programme covers topics like travel safety protocol in the school bus and on the road and emergency protocol. One of the learning modules is based on local laws related to the use of Personal Mobility Devices (PMDs) like bicycles and e-Bikes. The campaign includes interactive boards games designed to teach students the about road safety practices and danger zones surrounding the school bus. Winners of the games receive goodie bags and one lucky student was awarded a bicycle, while another took home an e-Bike.

ITC is committed to improving road safety in line with the vision of the Abu Dhabi authorities, and this school road safety campaign is of particular importance to ITC and the UAE community as road safety education must start at home and in school. And collaboration with STS Group is an essential part of this exciting and important campaign.

Steve Burnell, STS Group Managing Director, said "The purpose of the campaign is to embed traffic safety principles, proper conduct on roads, and the values of safe driving in children from an early age. By doing so constructively and systematically, we will contribute to reducing road crashes and help raise a generation of safer drivers for the future.”

The Road Safety Awareness Campaign with ITC is in line with STS Group's holistic approach towards shaping a safety-centric culture within the company and reflects their core values of Safe, Timely, Smart.

Thomas Edelmann, Managing Director of RoadSafetyUAE adds “Working with the education sector on road safety is a key strategic pillar and this public-private collaboration is a great example of how to bundle forces for a good cause.”

A video of the activation can be found here: https://youtu.be/OTyeJLJRfZI

About Higher committee

The Higher Traffic Safety committee is chaired by the Department of Municipalities and Transport and includes in its membership the Integrated Transport Centre, Abu Dhabi Police, and Abu Dhabi Health Department.

It is concerned with coordinating traffic safety efforts and supervising the development of the traffic safety strategy for the Emirate of Abu Dhabi and Adopting traffic safety plans and programs in addition to researching and studying the causes of traffic safety problems and developing appropriate solutions.

About STS Group

STS Group offers a broad spectrum of transport and technical services for the education and corporate business sectors. Our purpose is to shape a better world by being a reliable partner of choice for passenger transport solutions across the GCC through our core values of Safe, Timely, Smart.

School Transport Services LLC (STS), a part of the STS Group of companies, provides service to more than 81,000 students across 83 schools every day in the UAE in their 3,200 smart buses. A customer-centric company that has received multiple accolades and awards for implementing the best-in-class standards and practices for safety, security, and efficient student transportation.

STS Group believes in integrating social responsibility into the heart of the company’s operations. We are committed to supporting the reduction of carbon emissions and air pollution by optimising bus routes and encouraging the use of transport services, in return reducing the number of cars on the roads. Over the years, we have undertaken measures such as recycling, waste reduction, and promoting a plastic-free community.

STS Group is always prioritised student safety and as a responsible transport operator, actively conducts interactive learning programmes for students, delivering lessons in road safety.

For more information, please visit www.sts-group.com. For media inquiries, please contact Neetu Deshwal, Marketing and Communication Manager at neetu.deshwal@sts-group.com

About RoadSafetyUAE:

RoadSafetyUAE’s vision is to contribute to reducing the number of road traffic fatalities, injuries and accidents in the UAE. RoadSafetyUAE’s mission is to raise the awareness for proper conduct on our roads, in an engaging manner and on a broadly communicated and permanent basis. RoadSafetyUAE’s award-winning platform engages with the stakeholders traffic participants, governmental entities, the media, and corporate social responsibility (CSR) minded partners. ‘Tips & Tricks’ are the content backbone, provided for more than 60 topics of road safety, all specifically relevant to the UAE. More information can be found on www.RoadSafetyUAE.com