Fresh Del Monte Produce Inc.
Racha El Aawar, Regional Marketing Director, MENA, +97143333801
In line with its mission to stay attentive to consumers’ needs and ahead of their demands, Del Monte in the Middle East and North Africa (“MENA”) will be taking part in the 26th edition of Gulfood, ‘Gulfood 2021’. The event, the world’s largest annual food, beverage and hospitality exhibition, will take place from 20-25 February 2021 at the Dubai World Trade Center (DWTC) to discuss the revolutionary shifts in the world of F&B and shape the future of food and gastronomy.
“With the consumer in mind, Fresh Del Monte will once again leverage this world leading event to showcase its products, notably HONEYGLOW™, the sustainably grown pineapple, as well as its wide range of healthy, sustainable and premium quality products, ultra-fresh beverages, fruit salads and fresh cut veggies, that would boost consumers’ immunity and health, especially in these unprecedented times,” commented Mrs. Racha El Aawar, Fresh Del Monte’s Regional Marketing Manager for the Middle East and North African region.
Fresh Del Monte`s Senior Vice President for the Middle East, North Africa and Asia-Pacific, Mohammed Abbas, noted: “Fresh Del Monte has always strived to be one step ahead and is determined to be the Produce Leader in Food Safety & Quality. With this in mind, we adopt a proactive approach to continuous development in Food Safety Controls & Procedures, with a special focus on customers.”
Adding further, Abbas said: “Ever since the Coronavirus pandemic disrupted our world as we know it, consumers have become more aware of the importance of healthy living and eating; and in the fast-paced world we live in, they have opted for convenient, fresh, yet healthy choices, such as Fresh Del Monte’s line of products. Fresh Del Monte has deservedly become consumers’ preferred choice, thanks to its Robust Monitoring & Risks Preventive Plan, designed to ensure food safety readiness. As a food safety culture-oriented organization, we believe in continuous learning and development of the workforce, to stay true to the DEL MONTE® mission, to product innovation, quality, freshness and reliability.”
Fresh Del Monte performs continuous analysis and review of environmental monitoring programs to ensure thoroughness and effectiveness of sanitation programs; leveraging technology to track & control all processes at all levels of operation, with active real time mapping with integration corrective/preventive action management.
Being the year’s first and only live, in-person food & beverage sourcing event – Gulfood 2021 will be implementing ‘Venue Safe’ standards ensure strict adherence to all safety and hygiene measures for the safe return of organized events.
About Del Monte Fresh Produce Middle East and North Africa
The Del Monte group of companies in the Middle East and North Africa (“MENA”) is a leading producer, marketer and distributor of fresh and value-added fruits and vegetables and other fresh produce, ultra-fresh beverages and prepared food; refining the market and providing solutions for healthy eating. The Company’s agricultural and manufacturing practices are validated by local and international standards in sustainability, quality, food safety, and social accountability and comply with all applicable laws. The Company markets its products under the Del Monte® brand (under license from Del Monte Foods, Inc.), a symbol of product innovation, quality, freshness and reliability for over 125 years. MENA is an indirect subsidiary of Fresh Del Monte Produce Inc. and is not affiliated with certain other Del Monte companies around the world, including Del Monte Foods, Inc., the U.S. subsidiary of Del Monte Pacific Limited, Del Monte Canada, or Del Monte Asia Pte. Ltd.
Fresh Del Monte Produce Inc.
Racha El Aawar, Regional Marketing Director, MENA, +97143333801