LG LAUNCHES UAE TIKTOK CHALLENGE IN COLLABORATION WITH JUST DANCE

As part of its mission to connect and entertain audiences through the power of technology, LG Electronics (LG) has partnered with Ubisoft’s Just Dance to launch its first TikTok dance challenge in the UAE.

As the leading destination for short-form mobile video content, TikTok continues to take the world by storm. Keen to engage with creative social media users via the platform, LG has joined hands with Just Dance – the number 1 music game franchise of all time, with more than 135 million players worldwide.

LG is inviting UAE residents to join the “Paca Dance Challenge” on TikTok, where they can give their best performance alongside a Just Dance coach and track. Participants will be directed to mirror a series of moves before being given the opportunity to freestyle.

To take part, users should post their video on TikTok, using LG’s #SpotOfRhythm Brand Effect, which can be recorded by pressing the red camera icon at the bottom of the official hashtag challenge page. The hashtag #SpotOfRhythm will automatically be included in their post.

To qualify for entry into the competition, users must then go to https://www.lg.com/ae/thespot, where they can visit the #SpotOfRhythm and upload their video link. At this location, viewers can see all of the entries published at the portal to date and vote for their favorites.

During the competition, LG will be announcing 6 winners of LG XBOOM Go PL5 portable Bluetooth speakers. Winners will be selected based on a combination of likes on their videos at the #SpotOfRhythm microsite, as well as overall creativity and potential to go viral.

The first 50 participants in the competition will also automatically be gifted with a pair of LG TONE Free FN4 earbuds. LG will also be awarding an additional 50 pairs of earbuds as prizes at various stages during the campaign.

By the end of the competition, LG will be crowning 1 overall winner of the grand prize – a 55-inch LG C1 OLED TV, from LG’s latest lineup.

During the running of the campaign, users on TikTok can also expect to see participation from some of their favorite content creators – each performing their unique take on the challenge and inspiring others to take part. LG encourages everyone from casual dancers to professionals to participate, as winners will also be chosen based on the most unique and creative performances.

To find out more about the competition, read the terms and conditions and enter, please visit: https://www.lg.com/ae/thespot and click on “The Spot of Rhythm”.

The competition is running now, throughout the month of August, with the final winner being announced shortly after, via LG’s microsite and social media channels.

About LG Electronics, Inc. 

LG Electronics Inc. is a global innovator in technology and manufacturing with operations in 140 locations and a workforce of over 70,000 around the world. With 2020 global sales of more than USD 56 billion, LG is composed of five companies – Home Appliance & Air Solution, Home Entertainment, Mobile Communications, Vehicle Component Solutions and Business Solutions. LG is a world-leading producer of TVs, refrigerators, air conditioners, washing machines and mobile devices, including premium LG SIGNATURE and LG ThinQ products featuring artificial intelligence. For the latest LG news, go to www.LGnewsroom.com.