NEW LG INSTAVIEW REFRIGERATORS DEMONSTRATE HYGIENE INNOVATION AT CES 2021    

At next month’s first virtual CES, LG Electronics (LG) will unveil new InstaView^® Door-in-Door^® refrigerators that boast upgraded features and design innovations for improved user convenience. The sleek refrigerator sports a larger glass panel for its InstaView Door-in-Door system while UVnano™ technology is featured in the built-in water dispenser for enhanced hygiene while InstaView voice recognition takes hands-free convenience to a whole new level in the kitchen.

Loved by consumers around the world for its ability to enhance user convenience, LG InstaView Door-in-Door has been further refined for 2021. LG InstaView illuminates the refrigerator’s interior with just two quick knocks on the transparent glass while Door-in-Door reduces interior cold air loss by providing a convenient space to keep frequently accessed items handy.

LG’s new InstaView refrigerators now incorporate LG’s UVnano technology which harnesses the power of light to effortlessly and effectively maintain a hygienic and germ-free water dispenser tap. First introduced in 2017 on the company’s most premium water dispenser products, UVnano operates once every hour to remove up to 99.99 percent of bacteria on the refrigerator’s dispenser tap.¹ For additional peace of mind, users can also activate the UVnano feature with the press of a button.

A CES 2021 Innovation Awards Best of Innovation winner, the LG InstaView refrigerator with voice recognition makes time spent in the kitchen more productive and more convenient. No longer will shoppers have to struggle to open the refrigerator door with arms full of groceries when they can simply say, “open the refrigerator door” by voice. LG’s interactive voice technology also makes it possible to ask the refrigerator for today’s agenda or check the status of the ice and water dispensers.² And with Amazon Dash Replenishment, homeowners can order consumables such as replacement water filters automatically by linking one’s Amazon account with the LG ThinQ app.

“The popularity of LG appliances during this difficult year came as quite a surprise to us,” said Lyu Jae-cheol, president of LG Electronics Home Appliance & Air Solution Company. “We have leveraged the increase in consumer interest and pushed the boundaries of appliance innovation to deliver exciting products in 2021.”

The 2021 LG InstaView refrigerator lineup will be on display in LG’s virtual exhibition booth during CES 2021 starting January 11. 

About LG Electronics Home Appliance & Air Solution Company

The LG Home Appliance & Air Solution Company is a global leader in home appliances, smart home solutions, air quality systems as well as visionary products featuring next generation AI. The company is creating total solutions for the home with its industry leading core technologies and is committed to making life better and healthier for consumers by developing thoughtfully designed kitchen appliances, living appliances and air solution products. Together, these products deliver enhanced convenience, superb performance, efficient operation and compelling health benefits. For more news on LG, go to www.LGnewsroom.com.