Reflecting on an unusual Ramadan

Our ongoing research, powered by Choueiri Group’s Data Team now examines how the Covid-19 pandemic is impacting the lives of Arabs in the UAE and KSA during the Holy Month of Ramadan.

From the evident shifts in Ramadan activities, to restrained and new spending habits, we also focus on consumer mindsets once the lockdown begins to ease.

Our ongoing research initiative is aimed at supporting regional brands during the current crisis and equipping brand custodians with a better understanding of their audiences.

DOWNLOAD UAE Report: https://files.constantcontact.com/ec9b0320801/4548f8ab-4860-4af6-99ba-0e80e247e08d.pdf

DOWNLOAD KSA Report: https://marketing.choueirigroup.com/Images/Report-Ramadanduringcovid-KSA.pdf

About Choueiri Group:

As the leading media representation group in the Middle East, Choueiri Group is a company built from the ground up over the past forty plus years. Today, the Group’s companies market and manage the advertising space of 26 satellite and 1 terrestrial television stations, 13 print titles, 15 radio stations, 40+ web portals along with their apps and the largest network of outdoor signs in the GCC. Choueiri Group operates in ten markets covering the MENA region, Europe and Japan and ensures the best support for its regional and international clients through its extensive network of twelve subsidiaries, 6 representative offices and more than 700 committed executives.