RESEARCH ON ADVERTISING PERCEPTION - INTENSIVE HAIR CARE CATEGORY

Choueiri Group’s Data Team has prepared another research series focused on the “Intensive Hair Care” category in KSA and how advertisers can benefit from key insights and staying on top of their consumers’ expectations and preferences. This week’s particular remit takes a closer look at “advertising perceptions” surrounding the category and how fresh insights can help brands to unearth untapped audience segments or behaviors, which could potentially fuel their communication plans.

About Choueiri Group:

As the leading media representation group in the Middle East, Choueiri Group is a company built from the ground up over the past forty plus years. Today, the Group’s companies market and manage the advertising space of 25 television stations, 10 print titles, the largest outdoor signs network in the UAE, 12 radio stations, 40+ web portals along with their apps, the exclusivity of cinemas in Kuwait, the largest exhibitions venue in Lebanon, and most recently, a growing presence across the regional cinema ecosystem. Choueiri Group operates in ten markets covering the MENA region, Europe and Japan and ensures the best support for its regional and international clients through its extensive network of twelve subsidiaries, 6 representative offices and more than 700 committed executives.