Samsung’s AI Home experience sets a new standard for connected living in the region

Samsung Gulf Electronics unveiled its AI Home, an immersive concept experience showcasing the brand’s latest innovations in home entertainment, appliances, and connected living, all powered by SmartThings. Hosted in a villa-style smart home, the exclusive launch event highlighted Samsung’s commitment to transforming everyday routines into intelligent, connected experiences.

Doohee Lee, President, Samsung Gulf Electronics, said, “At Samsung, we believe the home of the future is not just about individual devices but about intelligence that connects them. With Samsung AI Home and the SmartThings platform, we are demonstrating how homes can think, respond, and evolve to meet unique lifestyles and needs. Samsung is committed to enriching everyday life by unifying the power of our smartphones, TVs, and appliances to deliver truly integrated, intelligent experiences. Our vision is fully aligned with the UAE’s ambition to be a global hub for AI-driven innovation. We are proud to support the nation’s strategy by offering AI solutions that reduce energy consumption, prioritize personal wellbeing, and raise the bar for sustainable, future-ready living.”

The experience featured eight lifestyle zones built around real-life scenarios, from movie nights powered by the latest supersize Neo QLED technology to connected kitchens and productivity-enhancing workspaces – all connected by SmartThings, Samsung’s global IoT platform, orchestrating a multi-device ecosystem with a single, intelligent interface.

In the visual display segment, Samsung unveiled its full 2025 TV and soundbar line-up, setting a new benchmark for AI-powered entertainment.

Samsung’s latest Bespoke AI home appliances feature innovations combining aesthetics, intelligence, and energy efficiency. The AI Home display is expanded to a broad range of new products, such as Bespoke AI Refrigerators, the Bespoke AI Laundry, Washers and Dryers.

Samsung’s latest Odyssey monitor lineup introduces next-generation display technologies engineered for both high-performance gaming and modern multitasking.

The event also spotlighted Samsung’s expanding network of strategic partners. e& brought enhanced connectivity and smart infrastructure to the AI Home experience. OSN powered a zone of world-class content and Dolby Atmos delivered theater-like audio across multiple demonstration zones. Vuz reimagined the viewing experience with immersive 360-degree content technology. 

With AI Home, Samsung is redefining how technology makes life more intuitive, immersive, and intelligent.

Discover the full 2025 product lineup and explore Samsung’s latest innovations at www.samsung.com.