What Are ‘Zoomers’ In the Region Watching

Continuing to take a closer look at how the COVID-19 Pandemic has given rise to an entirely new and very significant TV audience - GEN Z “Zoomers” - in the MENA region, our latest research piece (Powered by Choueiri Group’s Data Team) identifies the most popular content (Top 5 Series) which this audience segment has been tuning into. With media consumption on the rise and TV viewership in particular soaring to new heights, this information is aimed at benefiting brands seeking the most impactful advertising and sponsorship opportunities which TV can deliver today.

About Choueiri Group:

As the leading media representation group in the Middle East, Choueiri Group is a company built from the ground up over the past forty plus years. Today, the Group’s companies market and manage the advertising space of 25 television stations, 10 print titles, the largest outdoor signs network in the UAE, 12 radio stations, 40+ web portals along with their apps, the exclusivity of cinemas in Kuwait, the largest exhibitions venue in Lebanon, and most recently, a growing presence across the regional cinema ecosystem. Choueiri Group operates in ten markets covering the MENA region, Europe and Japan and ensures the best support for its regional and international clients through its extensive network of twelve subsidiaries, 6 representative offices and more than 700 committed executives.