556 school bus drivers trained at launch of the Abu Dhabi chapter of the STS Group school bus Safe Driver Campaign

STS Group has always prioritised passenger and staff safety. Being a responsible transport operator, they actively conduct extensive training programmes all employees, covering road safety practices and policies, soft skills, and the STS Code of Conduct.

556 school bus drivers and 150 bus guardians were trained during the Abu Dhabi campaign launch event at the Abu Dhabi GEMS United Indian School. At the event, speakers from Integrated Traffic Centre (ITC) Abu Dhabi, Abu Dhabi Police and the top management from STS Group engaged with the workforce of hundreds of school bus drivers and school bus attendants / guardians on matters of entrenching the STS Group safety operating principles, safe driving practices, as well as transport laws and regulations.

Steve Burnell, STS Group Managing Director, said "The safety of our customers and employees will always be our priority. School bus safety begins with positive and professional driving behaviour. The Safe Driver Campaign serves as a platform to ensure our values of Safe, Timely, Smart resonate with every employee in the workforce.”

STS Group invests in state-of-the-art smart bus systems that are designed to ensure the safety of passengers and staff onboard, and the school bus drivers and guardians remain key to school bus safety. The Safe Driver Campaign focuses on the following key areas:

1. Unobstructed bus cameras.
2. Zero use mobile phones whilst driving.
3. Mandatory seat belt use.
4. Alert contact process.  
5. Managing personal time and the impact of fatigue.
6. Vehicle shutdown safety procedures.

Thomas Edelmann, Managing Director of RoadSafetyUAE adds “Statistics show that more than 90% of road accidents happen because of human error. Responsible fleet operators like STS Group must continuously educate their school bus drivers on anticipating the possible errors of other road users and keep training their defensive driving skills.”

A short and informative video on the key safe driving practices, developed by the STS Group, was featured at the event. The video elaborated on the ‘Do’s & Don’ts’ of safe driving and advised the school bus drivers on the safety protocols they must adhere to during bus journeys. Going forward, the campaign video will serve as a platform for instruction during staff training. A performance analysis platform has been developed to measure the effectiveness of the training workshops.

Watch the campaign video here: Safe Driver Campaign Video (English) – YouTube

The Safe Driver Campaign is in line with STS Group's holistic approach towards shaping a safety-centric culture within the company and reflects their core values of Safe, Timely, Smart.

About RoadSafetyUAE

RoadSafetyUAE’s vision is to contribute to reducing the number of road traffic fatalities, injuries and accidents in the UAE. RoadSafetyUAE’s mission is to raise the awareness for proper conduct on our roads, in an engaging manner and on a broadly communicated and permanent basis. RoadSafetyUAE’s award-winning platform engages with the stakeholders traffic participants, governmental entities, the media, and corporate social responsibility (CSR) minded partners. ‘Tips & Tricks’ are the content backbone, provided for more than 60 topics of road safety, all specifically relevant to the UAE. More information can be found on www.RoadSafetyUAE.com

About STS Group

STS Group offers a broad spectrum of transport and technical services for the education and corporate business sectors. Our purpose is to shape a better world by being a reliable partner of choice for passenger transport solutions across the GCC through our core values of Safe, Timely, Smart.

School Transport Services LLC (STS), a part of the STS Group of companies, provides service to more than 81,000 students across 83 schools every day in the UAE in their 3,200 smart buses. A customer-centric company that has received multiple accolades and awards for implementing the best-in-class standards and practices for safety, security and efficient student transportation.

STS Group believes in integrating social responsibility into the heart of the company’s operations. We are committed to supporting the reduction of carbon emissions and air pollution by optimising bus routes and encouraging the use of transport services, in return reducing the number of cars on the roads. Over the years, we have undertaken measures such as recycling, waste reduction, and promoting a plastic-free community.

For more information, please visit www.sts-group.com or contact Neetu Deshwal​, Marketing and Communication Manager - neetu.deshwal@sts-group.com