Associative Design showcases ‘Made in Portugal naturally’ at Dubai Design Week

Portuguese Association of Wood and Furniture Industries (AIMMP), Associative Design - The Best of Portugal, is showcasing an eclectic array of brands at Downtown Design, under Dubai Design Week, taking place at Dubai Design District (d3) from November 8 to 13, 2021.

Top-notch luxury brand products, showcased under the theme - `MADE IN PORTUGAL Naturally’, brings Portuguese flair and creativity to the Middle East. The Associative Design presents a small representation of a traditional Arabic house with products 100 per cent designed and produced in Portugal.

In this event, visitors will have a chance to see a mix of innovation, sustainability, and contemporary design, applied to furniture, porcelain, textiles and also a few author-design pieces. Some of these pieces were focused especially for private houses, dedicated to Interior designers, decorators, architects, and so on.  

Commenting on this, Mr. Vítor Poças, President of the AIMMP, said, “The region is developing as a potential market for all types of furniture. In the UAE, people are increasing their spending on renovating homes (furniture, kitchens, bathrooms, and flooring), and are investing in higher-quality products. The demand for high-end luxury furniture items has increased over the years. Furniture items, which entail heavy fabric and leather, were more preferred by the people.”

“This rise in demand has led to the growing domestic demand and the emergence of multiple players catering to the same target audience. Manufacturers and retailers operating in the region compete on almost the same grounds of quality of the product and the material used to manufacture the product. Branded furniture companies are slowly starting to take over this market,” he added.

Designers and brands at this Associative Design showcase:

Malabar, Ottiu, Porus Studio and Wood Tailors Club designs and crafts exclusive artisanal furniture with a distinct artistic aesthetic. Combining wood, our designers’ vision and our artisan’s know-how results in refined, classic, and yet contemporary furniture. All of our pieces are produced with noble, premium and durable materials such as wood, brass, gold and silver leaves, among others, by talented craftsmen and artists.

Emmel-Furniture is a design brand concentrated on achieving customers dreams using different patterns and styles mixing things up to give to final consumer experiences of worldwide sensation in each home. FEIT is a design brand based in Lisbon, Portugal since 2019, that is driven by their love for natural materials.

MADOUK Design Furniture is a brand where young and creative mind are inspired by the richness of Portuguese history. Cobermaster inspired by innovation, sustainability, design and character for the creation of each of our pies. Desistart comes with a history that goes back to 1988 offering two different production techniques: the hand-tufting, and the hand-weaving. Born and raised in Lisboa, Se7e represents the city of 7 hills.  

NAUU Design was born in 2013 from an experience of more than two decades in Interior Design in Portugal. With Mamoa the focus is on the intentions of developing solutions through exclusive services to each project. AROUNDtheTREE is an Award-Winning European Original Brand of Signature Design Furniture, a responsible brand that aims to create unique furniture pieces. Founded in 1824, the Vista Alegre Porcelain Factory was the first industrial unit dedicated to producing porcelain in Portugal. Corque Design promotes a new global brand concept – “Designing Living Objects”.

On the other hand, Duquesa & Malvada is a design brand inspired by the peculiar tastes of an urban and demanding generation with a strong personality. X8 Solutions Group Portuguese furniture brand X8 Chairs & Tables, a label whose mission is to highlight natural materials. Hatt is an attitude! Searching for new ways of living, challenging users and their needs. Porventura is a Portuguese brand at the intersection of national and global design. OWN is born of designer Miguel Soeiro's wish of continuing the conversation around design, craftsmanship and their place at home. MURANTI is a furniture brand which creates an equilibrium between the mind and the heart of any interior decoration. Dar-o-nó is Portuguese for "to-tie-the-knot" and represents the union between people and knowledge, materiais and colors, ideas and inspiration from cultures all around the world.

As a Portuguese eco-friendly brand, Darono produces textile furniture from upcycled and recycled materials. Vianatece, a family run business founded more than 35 years ago in the charming village of Viana do Castelo - Portugal. Magyk is the the right art photo for every space! Since 1975, Têxteis Penedo has held an elevated position in the production of Jacquard home textiles. André Teoman uses the intersection between art and design as a place for experimentation. ARCH (Advanced Research Ceramic Heritage) is a Portuguese company born from the centenary Valadares, dedicated to the production of top quality sanitary ware.

ARQ TAILOR'S is an award-winning Portuguese Studio, located in the Lisbon's prestigious Bairro do Chiado. Faz Lisbon designs products that aim to be lasting pieces, using the basic concept of materiais, textures, and design.  MBN Industry is a global supplier of furniture and project development.  

About AIMMP

Th mission of Portuguese Association of Wood and Furniture Industries (AIMMP) is to represent, promote and protect the interests of Portuguese companies from the five sectorial divisions that make up the wood and furniture sector: cutting, felling, sawing and wood packing; panels and paneled wood, carpentry and alike; furniture and alike; export, import and distribution of wood and derivatives. These industries exports € 2.5 billion per year. www.aimmp.pt

About Associative Design - The Best of Portugal

Associative Design is a brand by the Portuguese Association of Wood and Furniture Industries (AIMMP). It aims to develop and promote the production of Portuguese products and launch challenges that will contribute to innovation in the use of both technology and design. A brand of excellence, Associative Design will support, represent and promote companies that share this vision, taking their products further into exciting new markets.

Associative Design’s partners are brands approved by its Technical Committee (made up of three members of the design and crafts community), for their performance in product design, market alignment, trend standing or design-ledre-industrialisation.