ROX Motor Silk Road Tour Reaches Egypt: Expanding Global Footprint and Demonstrating Luxury All-Terrain Capability in North Africa’s Strategic Hub

ROX Motor, an international luxury new energy vehicle brand committed to becoming the leading new energy vehicle brand for outdoor lifestyle enthusiasts worldwide by 2030, has commenced the North African chapter of its 25,000 km Silk Road Tour with the convoy’s arrival in Egypt. Over the past 45 days, the journey has spanned 10 countries across China, Central Asia and Mesopotamia, demonstrating how luxury, technology, and all-terrain capability converge to enable outdoor lifestyles and cultural exploration.
 

The Egypt route spans Sharm El-Sheikh, Cairo, and Luxor, with ROX Motor becoming the first Chinese new energy brand officially approved to enter the core area of the Pyramids, a landmark that reinforces its pioneering global presence.
 

Equipped with REEV dual-energy technology and a driving range of over 1,100 kilometres, ROX Motor’s luxury all-terrain SUV, ROX 01, delivers assured performance across Egypt’s diverse road conditions, from coastal highways to desert tracks. Its five terrain modes, Snow, Mountain, Mud, Water, and Sand, integrated with the 3D Transparent Chassis system, optimise traction, visibility, and vehicle control in complex environments. The six-seat configuration introduces the segment’s first dual zero-gravity aviation seats, combining multi-angle adjustment, ventilation, and massage functionality to set new standards for long-distance comfort in Egypt.
 

Operational execution was supported by ROX Motor’s dealership network in Cairo and Alexandria, operated by the Nour ElDin ElSherif Group. At the same time, these facilities give Egyptian consumers direct access to ROX Motor’s luxury all-terrain products and services, reinforcing trust and confidence in the brand. This combination of global technology and local service capability underscores ROX Motor’s commitment to building resilient ecosystems and delivering luxury mobility experiences in overseas markets.

As a vital hub along the Silk Road, Egypt represents a key milestone in ROX Motor’s global journey — connecting cultural heritage with sustainable mobility and supporting North Africa’s energy transition.

About ROX Motor

ROX Motor is an international new-energy vehicle company, focused on Smart, All-terrain, REEV innovation. We are dedicated to empowering those who yearn to explore faraway places through advanced technologies. Our vision is to become the world's leading outdoor lifestyle brand.

For more information, please visit: https://www.roxmotor.com/en