ROX Motor Silk Road Convoy Arrives in Saudi Arabia, Showcasing Luxury Mobility and Cultural Engagement

ROX Motor, an international luxury new energy vehicle brand committed to becoming the leading new energy vehicle brand for outdoor lifestyle enthusiasts worldwide by 2030, has entered the Arabian Peninsula as its 25,000-kilometre Silk Road tour convoy arrived in Saudi Arabia. This Middle Eastern chapter reflects the brand’s mission to connect cultures and inspire exploration across continents.

To mark the arrival, ROX Motor hosted a series of cultural experiences across AlUla, Jeddah and Riyadh, bringing together artists, filmmakers, musicians and culinary innovators aboard the ROX 01. The journey became a live platform for creative exchange and brand engagement along the historic Silk Road.

At the centre of the expedition, the ROX 01 luxury all-terrain SUV delivered confident performance across Saudi Arabia’s demanding landscapes and high temperature conditions, with its REEV dual-energy system providing more than 1,100 kilometres of range and five adaptive driving modes - Rock, Mud, Snow, Sand, and Wade, supported by a high-capacity regional cooling system.

Strengthening its long-term presence, ROX Motor is building a scalable retail and service network in the Kingdom, now comprising three self-operated stores, one service centre and six partner showrooms in Riyadh and Jeddah. Managed by leading dealer group Laith Al Obaidi Group, this infrastructure delivers comprehensive sales and after-sales support and reflects ROX Motor’s sustained investment in Saudi Arabia’s luxury mobility market. This expanding footprint provides the foundation for the next stage of ROX Motor’s global vision.

With advanced new-energy technology and modern luxury, ROX Motor connects future mobility with Saudi Arabia’s desert heritage, historic cities and forward-looking economic ambitions. As a testament to its global strategy and ability to localise, ROX Motor continues to accelerate its global journey, empowering outdoor lifestyles and redefining mobility across continents.

About ROX Motor

ROX Motor is an international new-energy vehicle company, focused on Smart, All-terrain, REEV innovation. We are dedicated to empowering those who yearn to explore faraway places through advanced technologies. Our vision is to become the world's leading outdoor lifestyle brand.

For more information, please visit: https://www.roxmotor.com/en